.
London Underground London Underground Advertising
| Bus Advertising Bus Advertising
|
Travel patterns
- The average British adult spends more than 80 minutes per day travelling
- The average Londoner travels for over 100 minutes per day
- Managers and other professional occupations average 96 minutes per day
- Tube users overwhelmingly feel calm when travelling
- The purpose of your journey and who you are travelling with has the greatest impact on your emotional state
- Heavily mobile people are 32% more likely to feel influenced by advertising on the way to the shops than less mobile people
- Bus and Tube advertising reaches almost everyone but highly mobile people see it more often
- 21% of the population agreed that “electronic gadgets such as mobile phones, PDAs and laptops have made my journey to work more productive”
- The contribution to the UK economy made by people working when they are travelling amounts to a staggering £9 billion per annum
- Tube / London Underground Advertising - Understanding the audience:
- Reaches millions (3m use the Tube daily)
- Reaches people that are hard to reach: upmarket, urban, young, working Londoners
- Opportunity to target an audience at a specific station
- Bus Advertising
Bus Advertising is one of the most seen form of outdoor advertising
Your advertisement is mobile and is seen across the city
This is why some of the biggest brands rely on Bus Advertising for branding and selling their products
