Are the Days of Print Media Over?

Before, businesses used print media like newspapers, magazines, and posters to advertise their products and services. With the introduction of radio and television, companies now have media that appeal to both sense of vision and hearing. TV and radio expectedly took a large chunk of print media's market, knowing that audiences are more attracted to something that they can see and hear at the same time.

Internet's entry changed the advertising world. Now, not only adverts can be seen, heard, or read, users can actually interact with them. Ordinary citizens, not just companies, now have the capability of advertising not just products and services but also ideas, images, and standpoints.

Information now flows almost freely and instantly. People can send messages in just seconds. In essence, the Internet has become a tool for global communication and information sharing.

With all the advanced media available, does this mean that the print media industry is obsolete? If phone numbers and contact details are listed in company websites, does this mean that phone books are a thing of the past? If a website has moving ads, does this mean that the age of posters is gone?

Not likely for a long time. Print media still offers a nostalgia that no advanced media could match. There is nothing better than seeing and actually touching images. For example, many people still rather read an actual book than reading e-books in high-tech e-readers.

Print media is also more convenient. All other media need electricity to run, and without electric power, they are useless. In contrast, you can always carry a book, a magazine, or a flyer around.

Even if more high tech media will change the way we advertise in the future, print media will likely stay with us as well.